Flic for professional athletes

Flic is a proud sponsor of Swedish Open. All tennis players get their own special edition Flic button to keep track on their training.

Flic - sponsors of Swedish Open

How it started

It’s a Monday morning, and I just arrived at the office sitting with my first cup of coffee and going through the inbox. There is a mail from a person who loves Flic and would like to give us the opportunity to reach out to the professional tennis players at Swedish Open in Båstad this year.

At first, I was a bit skeptical. How would professional tennis players use Flic? I realized that Flic could be the perfect training partner for athletes. We started the conversation to see what we could offer to the professional tennis players attending Swedish Open.

Just as any individual, you sometimes need some extra help to make it simpler and more convenient for you when training. As a tennis player, you need to keep track of progress and how you perform on each training to become a better player.

What if you could track how many successful aces you do, count your training reps quickly or, for instance, track your training exercise with just a click of a button. With Flic, you can do all that and more without touching the smartphone while doing it.

 

The sponsorship

To have a successful sponsorship, you need to find the correct audience and make sure your product and brand applies to them. We thought for a while on how to make this as good as possible. Our CEO Elin came up with the idea that we should create an exclusive Swedish Open edition of Flic to all the tennis players attending the tournament.

As we are an innovative startup, we do not hesitate to make things a reality when a good idea comes up. Our designer started working on a suggestion. The day after we had a clean design and roughly one week later we had the final version in our hands ready to send out.

Each professional tennis player attending the tournament gets one of these buttons together with instructions on how to use it for their training or other purposes. We have the opportunity to talk to the players and get their feedback on the button and see if we can find more use cases together for Flic.

Flic sponsor Swedish Open
Custom Flic buttons for the athletes.

Swedish Open

The tournament in Båstad, Sweden, is one of the highest ranked tournaments by the players themselves. They love the atmosphere around it and the treatment they get from the organizers. To be part of that and to be one of the brands supporting it is, of course, an honor. We are happy to show both the players and all the visitors our Swedish innovation that makes life simpler in so many ways both in your ordinary life and in your life as a professional athlete.

So, head over to http://flic.io and get your own Flic. Use it as your personal trainer just like the professionals, such as the famous player Tommy Haas who now uses Flic just as all the other attendees.

Flic sponsor Swedish Open
Tommy Haas, his Flic and me

Daniel Abdiu – Chief Operating Officer

How we chose the core of the Flic Hub to be GR8 – a processor.

When we dreamed up the Flic Hub, we had a wish list. It should be powered by a single board computer, an ARM System-on-Chip and run a new Linux version so we could run the latest Bluetooth version. It would retail for less than $100 and ship in October. For that dream to be a reality, we needed a dream component to power it. It was a roundabout journey, but we found it in Next Thing Co.’s GR8 microchip. It’s allowing us to build the Flic Hub that we and the Flic community dreamed it could be.

When designing the Flic Hub (determined in a rather unconventional way), we started off like a lot of people do, by building on top of a Raspberry Pi (RPi).

https://www.raspberrypi.org
Raspberry Pi 3 Model B (https://www.raspberrypi.org)

 

The RPi is awesome – cheap, available, well tested, and with a massive, dedicated developer’s community. Our tests with it went well, and we could achieve most use cases by porting code from our well tested Flic Android app.

But the RPi has way more stuff than we needed for the Flic Hub and it is too expensive. Even though RPi’s $35 may seem cheap compared to a $99 product like the Flic Hub, it’s not. Add memory chip, plastic housing, accessories, packaging, shipping, handling and reseller’s margin, and you won’t be able to make a consumer product selling for any less than $200 based on RPi.

Besides, we needed to remove some components and add some others to accommodate for our unique Bluetooth needs and the IR accessory. Both Farnell and RS components (both producers of the RPi) were willing and helpful to accommodate some changes, but the price tag was not decreasing.

With a short time-to-market, high demands and a small investment budget, we started at square one. For ages (probably more than two weeks) we sourced the earth for a feasible processor to power our Hub with the mindset that we would build the Hub from scratch.

As soon as we found a good match for a processor, they were either not available for us to buy (try buying RPi’s Broadcom processors as a small Swedish startup, I dare you) or too old. If they were not running a recent-enough Linux Kernel, we wouldn’t be able to run features of Bluetooth version 4.2 that we needed.

Another important aspect when sourcing a processor is the developer community and available documentation. If you’re a small customer to a large enterprise and you find a bug in their code, it will be tough to get the bug fixed. If you have a question, no one will be there to answer.

Our eyes turned to RPi alternatives, and after some turn-around, we were introduced to the team at Next Thing Co (NTC) and their C.H.I.P computer (then priced at $9). NTC started off with a successful crowdfunding campaign just like us. Having been in our shoes, the guys at NTC were incredibly easy to work with. When we asked NTC to fix a bug we found, they did – quickly – and they even helped us making design decisions.

C.H.I.P Pro  with GR8
C.H.I.P Pro (https://getchip.com)

Their product C.H.I.P Pro was pretty similar to what we needed for the Flic hub. For a long time (we’re talking weeks) we considered building the Hub by mounting the C.H.I.P Pro on a custom board that we made, adding the 3,5mm jack for the IR and our second Bluetooth chip. But, however small and cost-effective the C.H.I.P Pro is, it just didn’t fit in our industrial design considering our extra components. Flic Hub needs to be small and discrete.

Luckily, we didn’t have to start at square one again. NTC’s C.H.I.P Pro is driven by NTC’s GR8 chip, which in turn is based on Allwinner’s R8 processor. What NTC has done though, is to combine the cost-effective R8 with a compliant memory to reduce complexity, and they keep it updated with the right Linux Kernel. The best part – this is a processor unit we could easily buy it, in any quantity, with quick delivery.

GR8
GR8 (https://getchip.com)

The GR8 chip is well thought through and have all the things we need. It has pins for  WiFi (to connect a WiFi chip), audio (so the Hub can play music through the 3,5mm jack), IR receiver (so the IR accessory can “learn” IR commands), 5 volt digital output (so we can drive the IR LEDs) and much more cleverness.

NTC’s technical documentation is fantastic and does not require an NDA, a big differentiator to many other processors we looked at. They also have a large developer’s forum with thousands of GR8 experts and hobbyists we can ask.

The choice of GR8 was easy once we realized it was available and while the rest of the design of the Flic Hub wasn’t easy, we had the help and expertise we needed.

We’re proud to be building a new and crowdfunded product based on a fellow crowdfunded company’s GR8 product.

With Love,

Joacim

Beta testing the Flic Hub – Live!

Today, I am proud to announce that we have signed a deal with our first B2B client for the Flic Hub!

At Shortcut Labs, we always value creativity before anything else, especially formal processes and procedures. After the Flic launch, we did, however, learn the importance of continuous testing.

The Flic Hub is the perfect example on how we let creativity spur innovation and how early testing with real customers not only improved the product but also made it possible for us to launch a B2C- and a B2B line simultaneously.

The Flic Hub was not a business decision.

 

Despite no formal decision from the management, Fabian, one of our engineers, spent his last X-mas break working on the Hub. He had noticed that more and more users expressed their frustration over the smartphone dependency and Fabian himself, he also liked the idea of a Flic hub.

An alpha version of the Hub was ready for internal testing in late February 2017.

Since then, the team has made hundreds of iterations, big and small, more or less on their spare time, and almost always without anyone – or any business case – asking them to do so.

 

Creativity spurs innovation

 

One of the more notable things is an algorithm that our Lead Wizard Emil wrote. The algorithm makes it possible for the Hub to be connected to 64 buttons simultaneously, with next-to-zero delay. We’re not humble about this achievement – our industry partners are as stunned as we are and no-one has seen (nor would probably be able to replicate) anything similar.

Granted, 64 buttons at the same time may be too much for the regular smart-home use case, unless you want to build a piano. But for businesses and industries, the implications are huge. Ever since we started talking about the Flic Hub’s capacity, business opportunities and partner requests have been flowing in, way over our heads and sales capacity.

What can you do with 64 wireless buttons in a business environment? Here is a fun example that a big sales company wanted to do:

Give each sales person a Flic Button on their desk.

  • Click when they close a “small sale” – Slack in #sales and flash the room in green.
  • Double click for a “medium sale” – Notify everyone in the sales channel, flash the room in red and play a siren sound.
  • Hold for a “large sale” – Notify the entire company, flash the office in red for a long time and play the Imperial March. Message the office manager to bring champagne.

 

Live customer beta testing

 

To the team and me, testing of the Flic Hub is critical, and something we will not compromise on (we don’t want to repeat the mistakes of the first batch of Flics).

We have been running beta tests with real customers for the past four months. Without involving users early on, we simply would not know if our assumptions are right until it is too late.

Testing beta versions on loyal users are one thing, but some eyebrows were raised in the team when we set out to find live environments, with paying customers, and end-users not familiar with neither Flic nor the Flic Hub. But our curiosity overcame the fear of failure. If we couldn’t identify problems to solve and a business case to scale – why spend time on building it?

Instead of developing features for each idea that we had, (which we yet didn’t know would be attractive or not), we made the Hub compatible with Microsoft Flow, the latest contribution to automated workflows. Only by integrating Microsoft Flow, we could easily enable 100+ services for the Hub.

Flow allowed us to to be agile and test almost any request coming in from our sales pipe, without losing speed on our overall roadmap for the Hub.

One of the first live pilots we did was at Bergh’s School of Communication’s graduation show, AddX. We placed Beta hubs strategically on three different floors and set up Flic buttons in proximity to various exhibitions. Visitors interactions with the buttons were captured in a Google Sheet through Microsoft Flow and linked to a Dashboard – where the organizers could follow the visitor’s feedback.

We recorded more than 1000 interactions over the 3-day event, and we received a lot of constructive input from both visitors and the organizers.

The first big business case

So why am I so excited today? The Flic Hub is not only a big consumer success (judging from our crowdfunding campaign) but a business-to-business success as well.

Last week, in a pilot with one of the largest players in the Nordic hospitality industry, we successfully demonstrated how to connect 300 Flic buttons to 7 different Hubs.

We showed that any Flic button will work with any of the 7 Hubs and that different actions will be triggered dependent on which Hub the button is currently connected to.

The client, the use-case and the images? Sorry, secret. The outcome? Because we could prove the Hub’s capacity, we sealed our first Flic Hub business contract!

Stay tuned; we will share all details once the project goes live in September.

With Love,

Elin

Wow – that was a successful launch.

We launched The Flic Hub on Indiegogo and received $200,000 in pre-orders in less than 24 hours.

Here is how that came to be.

The Flic fans, our brand ambassadors, are the people that made this happen. Many of who have been with us, supporting us from the original launch of the Flic button. You know who you are, and even if you’re humble and think you only shared it once on Facebook – you, too, made this happen. THANK YOU.

This was our second launch on Indiegogo. Although there is an exciting month ahead of us, and we still have a lot to go until we reach the $640k of our last campaign, this was a much quicker start than last time.

In fact, we got four timed as much preorder value the first day than what we got last time. The team was excited, to say the least.

So what did we do to reach this rocket start?

We talked about the Flic Hub, months in advance.

It’s not like 2338 backers saw the Hub for the first time and decided to buy instantly – that would never happen unless you’re a big and famous consumer brand.

Quite the opposite, most of them knew what they were buying before even heading to Indiegogo. In fact, they had even scheduled exactly when to click which link, to get in as early as possible.

Many crowdfunding campaigns, startups, and early product launches make the mistake of not talking about their product in advance. Perhaps they look at Apple and the likes that keep everything disclosed until launch date. Perhaps they’re afraid someone would steal their idea and release ahead. That’s not how we have run things.

A Pre-launch referral campaign

In a successful crowdfunding campaign, it’s important to get as many interested people in as early as possible after launch. So we sell the product promise in advance and gather as many qualified email addresses ( = interested people) as possible.

We talked about the promise of the Flic Hub officially on a new site – hub.flic.io. We did not mention any details or exactly how the product would work, nor did we reveal the price of the Flic Hub. If people were interested in the promise, they were encouraged to sign up.

Once signed up, they landed on a referral campaign site with a unique and personal URL to share. The more they shared it, the greater the reward.

As long as the incentive to share is good, people will share – and surely, they did!

We asked our most loyal customers for help.

As mentioned above, we contacted our brand ambassadors. These are the people that love Flic. We gave them an even better incentive to share than what was official. They got better rewards for sharing (after all, we want to award our fans!) but also more detailed requests to post information about the Flic Hub in forums and talk about us in their channels.

Ads to the Pre-launch campaign

We ran Facebook ads to hub.flic.io with two intentions:

  1. Get more eyes, interest and email signups, spurring the referral campaign.
  2. Optimize the messaging.

The latter is arguably most important. Running several different ads is an effective way to see which text and image that are most likely to spur interest. We then used these learnings to build up the content on the Indiegogo page.

Online thunderstorm

At the time of launch, we sent out heaps of emails to our different email lists, social media posts, and much more. The message was clear – there is a limited amount of bundles at super early bird price, and the sooner you invest, the lower your price.

We shared all we could at the same time, and again, we asked our ambassadors to the same.

In advance, we had talked to a lot of news sites and had given them a set time to post. CNN, Digital Trends, Apple Insider, Slash Gear and many others released news about the launch at the same time. (This was one of the reasons that we didn’t reveal any details of the product in advance – the news site must have something new to write about!)

We found a well-reputed hunter to post the Flic Hub at Product Hunt on the same day as well (Thanks, Jack!). Product hunt is a great place to post if you know the community, and we had a lot of success with it when we launched Flic for Mac a few months ago.

All these efforts at the same time spurred a huge peak in traffic to the Flic Hub Indiegogo site and resulted in this unexpected first-day success.

Check out the Flic Hub campaign here – if you just want a Flic, you can still buy one here.

With excitement,
Joacim

Introducing the Flic Hub

More than two years ago, we successfully launched Flic on Indiegogo. To date, we have sold and delivered over 200,000 Flic buttons globally.

Now, we’re at it again. The Flic Hub is ready to be released on Indiegogo!

Our most requested improvement
The Flic Hub makes Flic even better than before. It brings WiFi connectivity to Flic so that anyone in your home or office can use the same little smart button, at any time.

Flic Hub Logo

No need for a smartphone
Until now, Flic has always required the Flic App to run on a smartphone (or a Mac) nearby. We want everyone to be able to use Flic, not only the person that configured it in the first place.

With the Flic Hub, you will no longer need a smartphone nearby to use Flic. We put the Flic app on a small computer that you plug into the wall. The Hub has WiFi-connection and links your Flics directly to the internet or your locally connected things.

Perfect connectivity
We designed the Flic Hub ourselves, and thereby own the end-to-end connection between the Hub and Flic. This means that we no longer have to rely on the quality of your smartphone’s Bluetooth – it’s unreliable and buggy nature have caused our developers a lot of gray hairs over the years.

The Flic Hub has significantly better connectivity than any smartphone out there, optimized for Flic and your smart home. With double custom Bluetooth chips, The Flic Hub can connect to 64 Flic buttons, Bluetooth speakers, and smartphones at the same time, with next-to-zero delay.

Flic Hub IR Blaster

Control thousands of devices with IR
Let’s face it: our favorite home equipment is not always that smart and connected. With the Flic Hub’s optional Infra Red (IR) accessory, you will be able to control even your old stuff.

Connect the IR accessory to the Flic Hub and point it to your legacy TV and HiFi equipment. The IR accessory will act just like your old remote control. Now, you can use Flic to turn on your TV, set that amplifier to the right input mode or to switch on your Air Conditioner.

Make any speaker a Flic’able Bluetooth Speaker
Connect the Flic Hub to your stereo amplifier with an audio cable and use Flic to control the Music.

Crowdfunding the production
Hardware is expensive, with all the tools and certifications needed. We are asking for your support once again to fund the production. If you preorder the Flic Hub, you will get it first of all, for a very discounted price, months before it will be available in retail.

The Flic Hub will ship already in October, provided that we can raise the money needed. Compared to most crowdfunding projects, this is a very safe bet – we know hardware and have already successfully shipped hundreds of thousands of products.

We have learned so much during these years, and we have expanded the team a lot since our first crowdfunding campaign.

Sign up for the launch
Make sure you sign up at hub.flic.io to participate in the launch. When you sign up, you will be directed to a sharing campaign. If you choose to share our campaign with your friends, you will be able to reap some generous gifts.

Love, Joacim

What does the Flic team have in common with marathon runners?

Tomorrow, thousands of people will run 42 195 meters through the streets of Flic’s hometown, in the 39th edition of Stockholm Marathon. We have some hobby runners in the Flic team, and I, being a former professional football player, still like to test my limits miles after miles on a weekly basis. Though I will not compete in the Stockholm marathon, I see a lot of similarities between running a marathon and working in a startup.

Here are my best tips on how to make the most out of the ride;

1) Race at your pace. We make hardware, and that is damn hard. By nature, we don’t grow as fast as recurring revenue- or software companies and we don’t strive to do that either. We go at our own pace, and so should a marathon runner. You can be sure you’re set up for failure if you try to keep up with the elite runners.

(Note! we never said that you have to run slow, just make sure to keep a pace that allows you to last for the whole 42 K..)

2) Ask for support. Running can be a lonely sport, and at times, so is the life of an entrepreneur. Don’t make it tougher than it already is. Involve your friends and family, tell them about the journey that you are on and rely on their emotional support. We would not be where we are with Flic today if it weren’t for our amazing network of family, friends, and users. So on race day, don’t be afraid to ask everyone you know to come out to cheer for you. The feeling when you embark along a path lined with your close ones cheering you on is unbeatable.

3) It’s a mental game. You think you can’t take it any longer? Hang in there and start visualizing the finish line. Nothing works better for your motivation than a clear picture of the end-game. You’ll be surprised how much further you can go.

4) Stay focused. When working at a startup, you never really clock out. You need to get as much done as possible, in as little time as possible. Pick up your smartphone to check emails when you’re in your most productive hour and you can be sure that your flow will be disrupted. The same goes for runners – focus is key.

If you are one of those running with a smartphone, don’t fumble with your phone on the starting line, attach your phone to your arm before and use Flic to;

  • Track your run with Runkeeper or Strava
  • Toggle play and change tracks using Global Music control
  • Send an SMS with the text “prepare the wave” to your support group when you are approaching the place where they are located

Last but not least, do not be afraid of failure, like stopping halfway. Instead, channel your energy into the hope of going all the way.

To all fellow start-ups and marathon runners out there – All the very best of luck to you from me and the rest of the Flic team!

/ Elin

IKEA Trådfri can now be Flic’ed!

Dear Friends,

Today we are proud to give you support for IKEA Trådfri connected lighting series.

Use Flic or Flic Lights to quickly turn the IKEA lights on or off, change the color temperature, or dim them to a favorite preset.

Flic <3 IKEA

Buy Flic and Flic Lights here.

IKEA made a big splash in the Home Automation scene a few weeks ago as they released a whole series of connected lights and accessories. IKEA is now competing directly with Philips Hue, LIFX, Osram Lightify and a few more, but have an advantage in a true-to-brand low pricing and an incredible worldwide distribution. The quality of the Trådfri bulbs is being praised in reviews, and although they may not have the rich feature set of Hue and LIFX, the value for money is very high.

To connect your Flic to IKEA, the Trådfri Gateway is required. Flic is, as usual, connected via Bluetooth Low Energy to your phone or Mac. The Flic App in your device then connects to the Trådfri Gateway via LAN, which in turn controls all the different Trådfri light bulbs individually. It may sound complicated, but we managed to do it as simple as always, and with a next-to-nothing delay. Try it out for yourself, clicking Flic to turn your lights on will be as quick as hitting a regular wall switch.

The Flic Hub is coming out soon and will make Flic able to control Trådfri (as well as everything else) without the need of a connected phone or Mac.

We tried to find any other system that was compatible withTrådfri but so far it looks like no one else succeeded. We’re proud to get this working this quickly, proud to be first to do it, and proud to (finally!) be able to collaborate with the fellow Swedish behemoth.

alt text

Love, The Flic Team

Flic + Flow – get the most out of your working day

At Shortcut Labs, we are on a mission to defeat complexity. Everything we do is aimed towards helping people achieve more with less effort. This is where our new integration with Microsoft Flow comes into the conversation. For those not familiar with Flow, it is the latest contribution to automated workflows. It is an awesome suite of powerful and automated flows that will empower Flic users with even more options and possibilities. It gives full access to the Microsoft Suite as well as 100+ other services to get notifications, synchronize files, collect data, and more. By joining Microsoft in the quest of helping people work smarter and faster, we give you a convenient alternative to activating tasks and processes – a simple push of a button is all that’s needed.

Here are some examples of what you can do with Flow and Flic to get the most out of your working day;

alt text

Block your calendar
Blocking your calendar is a super weapon for better focus. Are you in flow and don’t want anyone to interrupt? Press Flic to block a “Do not disturb” afternoon in your Office 365 calendar. Urgent meeting? Press Flic to block out your calendar for the next hour.

Press Flic to track working hours in Google Sheet or Excel
Don’t hassle with time tracking software on your smartphone. Mount a Flic button to your desk and track how much time you spend at work or on your different projects. You can track up to three projects with one button – one command per project. Afraid that you might be missing a billable hour? Don’t worry, you can get an email notification for every successful flow run.

I’m going for lunch, who is coming?
Although eating lunch alone while you unravel a report or scroll through a spreadsheet is a way to get more out of your working hours, leaving your cubicle for a lunch out with your co-workers is a great opportunity to recharge. But don’t waste time asking around who wants to join you for lunch, just press Flic to send a slack message to your colleagues. Customize the message according to your liking and send it as a direct message or to a specific channel.

We also see huge potential in how Flow and Flic can help brick and mortar stores track important events such as;

  • How many visitors did you have today?
  • How many of those were men, how many were women?
  • How many cups of coffee did you serve?
  • How many lunchboxes were left to waste?
  • How many customers were happy with your service?

These are just some key insights that you can track by pressing Flic and link the data to Excel or Google Sheets. If using Excel, you can also automatically forward the data to Microsoft’s powerful dashboard tool PowerBi. This way you can present real-time data in beautiful graphs and diagrams.

Check out all our templates here and stay tuned, we will continue to update this site with new, powerful ways to help increase productivity.

Don’t have a Flic yet? Buy it here!

Love, The Flic team

Introducing: Shortcut buttons for Mac

Actual, wireless push buttons, not much bigger than the keys on your keyboard, that connects to your Mac through Bluetooth. No dongle required.

alt text

Today we’re proud to release the Flic App for Mac. It’s quite simple: we give you extra buttons for your Mac. Good’ol favorite buttons, but for your desk.

The Flic Mac App that we release today can be used to create shortcuts in two ways:
Pair Flic buttons to your Mac to quickly execute your favorite functions
Use Widgets to run shortcuts from your notification center without the need of Flic.

Download it here.

How to use it?
Here is what we thought about:

  • Keynote – use Flic as a tiny presentation clicker without the annoying Bluetooth dongle
  • Timely – use Flics to report time spent on multiple projects beautifully
  • Spotify – you know that play/pause function button that never prioritizes Spotify and that no longer exists on TouchBar? That, but wireless and working.
  • Smart home (Hue, LifX, Wink, Wemo)- Control light and music in the office without disturbing your workflow
  • IFTTT and Zapier to run Web scripts or controlling your other gadgets.
  • Slack – to let colleagues know you made a sale or that you’re going for lunch.
  • Internet Request – send a REST command on a click o a button.

Our Beta testers wanted this, so we added it:

  • VLC – Using a Mac as a media center? Flic to control it.
  • ChromeCast – stream pre-defined content with the click of a button. Your kids will love it.
  • XCode – automate your hacking.
  • Web browser – click to open a site.

If you miss a functionality, please suggest an idea here.

Just like in the Flic apps for iOS and Android, you can have multiple Flic buttons connected to a Mac. Each Flic can be individually configured to do multiple commands on either click, double click and hold.

In this setup, I have a green, a white and a turquoise Flic (all mounted on my external screen), a Widget to control the lights in my office and a widget to do this. Access the widget in the Mac notification center.

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If you already have Flic – good for you! The new Mac app is free to download here. If you don’t have a Flic yet – buy it here or start off by trying widgets in the Mac app without Flic.

Bringing our expertise to a new platform

When we invented the smart button in 2013, we wanted to create a tool to save people’s time and to reduce complexity in technology. We had several use cases in mind. Put Flic in your home to control lights and music. Wear Flic to send distress messages or tell RunKeeper to start tracking your work-out. Give grandma buttons to call you easier. Take smartphone pictures from afar.

We came up with hundreds of applications and things to control with the button and built one of the most extensive apps we have ever seen, natively on both iOS and Android, implementing almost everything our customers wanted a button for.

Now we bring all that to Mac, along with the FlicLib – probably the best Bluetooth Low Energy library out there. Expect lots of new functionality to be added soon, and don’t hesitate to contact us if you have any questions.

Love, The Flic team

What is Flic?

A button with powers?

Imagine a button that can control your smartphone. A button that you could use to take control of your apps without having to fumble with your phone every time you want to do something.

Wait, what?

Well think about it. We use our smartphones on a daily basis to do a bunch of things. We make phone calls, send texts and emails, we set our alarms, we update our calendars, we play music and some of us even use it to control our smart home devices like our lights and stereos. These things become time consuming, so imagine you could do these things with a little button.

There’s this guy called Joacim. One day he decided to quit tobacco, so he decided to keep track of his tobacco intake through an app. Quite quickly he start finding this to be a time consuming task – getting his phone out, unlocking it and find the app that is tracking his intake. But what if I had a button? – he thought. And so this is where the idea of Flic was born, a button to control your smartphone apps.

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So what can it do?

Basically Flic functions as a remote that gives you the power to execute actions through your smartphone, without using your smartphone. An action, for example, would include the camera in your phone taking a photo, or the timer taking time. Your smartphone only acts as a medium and an object to store all your apps. So what happens is that you download the free Flic app to your smartphone and connect this little button to it using Bluetooth, and start adding your actions. Simple!

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How do I control my actions?

Well Flic has three triggers that actions can be linked to. These triggers are Click, Double Click and Hold. This means that for each of these three triggers you can choose to execute one action, or several actions simultaneously. So you could choose to trigger one action like sending a message that shares your current location. Or you could choose to trigger several actions at once, so that with one Click you could turn on your music, track your workout and send an email.

Pretty cool huh?

This means that you can perform the actions of several apps, with one push. Instead of going into each app and executing the action one by one, you can pre-define your Flic to do it for you, with one push of a button.

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Ok cool, but how can I use it?

Well first of all, you can use more than one Flic with one phone, or share your Flic with others. This means that you can have them all over your house, or your car, or even the office. Instead of carrying them around, you can also choose to stick them to any surface with the adhesive tape on its back! So as long as your smartphone and Flic are within 50 meters of each other, you can place them anywhere. Even outside, since they’re weather and dust resistant. Also, Flic will work for up to 18 months and then you can just change the battery. Easy!

At home you could use Flic to help you with your morning work out. With a single click you can turn on your music, start your timer, and have Runkeeper track your workout. With a double click you can keep track of your workout reps. Lastly, with the hold trigger you can hang up any incoming calls that might interrupt your workout.

In your car you could use Flic to help you keep your hands off your phone. With a single click you can play and pause your music, send a text message to a specified contact that you are on your way and start your navigation system. With a double click you can skip to the next track. Lastly, with the hold trigger you can share your location with a specified contact.

At your office you could use Flic to help you use your time in a productive way. With a single click you can set on a timer, and at the same time slack a post to your colleagues that you should not be disturbed. With a double click you can send a gmail to a group of people informing them that the meeting is starting in 5 minutes. Lastly, with the hold trigger you can hang up your incoming calls when you are in the middle of a meeting (and with Android you can even set a predefined message to be send to the caller to explain why you have hung up their call.)

These might be ways that I would use it, but if you can’t see an example that you would use, don’t worry because there are over 40 other actions on iOS and over 60 other actions on Android that you can execute with Flic using your phone.

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Eh, I’m still not sure – what else?

Hey, that’s okay! Why not try Flic for free first with Flic Tasks! Flic Tasks is a part of the free Flic app (download it here: Flic for iPhone, Flic for Android). It lets you test the process of how a Flic would work, but without the button and only using your smartphone.

So download the Flic app, open it and follow the five simple steps below:

  1. Tap on TASKS next to FLICS.
  2. Tap the “+” icon in the bottom right corner to add a new “task”
  3. Press the “+” icon to add a new action (iOS) / Press “Action Chain” (Android)
  4. Choose which action you would like to execute
  5. Execute your actions from the Notification Center (iOS) or Notification Bar (Android)

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What are others saying about it?

Over 150,000 Flics have been sold and shipped to over 110 different countries, so a lot of people are using it. Mainly they are calling it a great and smart little button that works perfectly. Even the press has been positive to Flic. Like The Wall Street Journal said that “Flic is creating value in the physical Internet-of-Things world…” CNET even made a cool video of their 5 favorite use cases for Flic.

So what are you waiting for?

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Okay, how do I get one?

You can order one here and it’ll be shipped to you!

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Take control and simplify your life with the push of a button.