About Flic

Our Mission

Our mission at Flic is to simplify everyday routines, making it accessible for everyone in a family, a workplace or any situation. Pressing a button is the most simple and intuitive way to control any action. Flic is the world leader in the Smart Button market, a neglected and fast-growing segment for both consumers and large corporations.

About Flic

What we Stand for


Smart homes don’t have to be complicated to understand and explain.
A button is the most simplistic way to control devices, so let’s go back to basics.


We strive to have the latest smart home partnerships and collaborate with the largest smart home players to ensure the highest standards.


All our products are subtle and blend seamlessly into your home.
We never liked bulky smart home gadgets. We like them sleek n’ smooth.

Our Story

Founded in 2014, Flic started as in Incubator at KTH innovation where we created the first working prototype of Flic. Shortly after we launched flic on Indiegogo and broke the funding record for all Nordic crowdfunding campaigns.
In 2019, we redesigned our original button and created Flic 2, which was much more sustainable and gave customers a better experience. From there we started to integrate with big smart home players while also expanding our B2B business to hospitality, healthcare and so many more industries.

Joacim Westlund Prandl
Amir Sharifat
Daniel Abdiu
Oskar Öberg

Join our team! Check out our job openings


Shortcut Labs AB
Drottning Kristinas väg 41
114 28 Stockholm

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