Shortcut Labs AB
Mission
"To make digital services more accessible and easy to use with physical controllers that anyone can use and understand.
We make technology which simplifies life and empowers all people, not just the most interested."
What We Stand For
Simplicity
Technology should be easy to use and understand! That's why we value simplicity above all else.
It dictates how we think, how we design our products, and how we work. By keeping this as our leading star, we hope to create a more connected world where all can enjoy it’s benefits easily.
SUSTAINABILITY
Our belief is that technology and innovation must coexist harmoniously with nature to prosper.
Hence, our commitment is to minimise our environmental footprint with intergrated sustainable practices in every facet of our operation.
ACCESSIBILITY
For us, this means that everyone should get to enjoy technology's benefits; regardless of ability, age, location...
A smartphone app with functions behind a locked screen is not accessible for all. A physical representation of an app interaction can be however.
CREATIVITY
We pride ourselves in being creative and innovative people, and wish to empower others to be as well.
Therefore, we make products with few limitations, providing open and transparent APIs so that anyone can use the products for creative projects and innovative businesses.
Our Story
Shorcut Labs AB was founded in 2013. We started as an Incubator at KTH innovation where we created Flic, the first Smart Button in the world. Shortly after we launched Flic on Indiegogo and broke the funding record for all Nordic crowdfunding campaigns.
In 2019, we redesigned our original button and created Flic Button, which was much more sustainable and gave customers a better experience.
From there we started to integrate with big smart home players while also expanding our B2B business to hospitality, healthcare and so many more industries.
+15
Employees
+10
Years in Business
+100
Shipping Countries Worldwide
+200
Integrations
+800.000
Buttons Shipped
4
Successful Crowdfundings
“The fact that it’s just a simple button also allows me to operate it hands-free.”
“One of Swedens most successful Indiegogo campaigns, it raised $800,000 -- eight times its goal.”
“Sometimes a good old button is just the best way to get something done.”
“Flic is the simplest to use and best performing of an ever-growing area in the smart home world: smart buttons.”
“One button to rule them all: Smart switch controls phones, lights, plays music and can even order you a pizza.”
“Simple interactions between man and machine – such as the light switch – can remain but be performed in a smarter and more versatile way.”
Management
Daniel Abdiu
CCO
Amir Sharifat
Co-Founder
Joacim Westlund Prändel
CEO and Founder
Gabor Tátar
COO
Oskar Öberg
CTO
Per-Gustaf Hedberg
Head of Marketing
