Flic for professional athletes

Flic is a proud sponsor of Swedish Open. All tennis players get their own special edition Flic button to keep track on their training.

Flic - sponsors of Swedish Open

How it started

It’s a Monday morning, and I just arrived at the office sitting with my first cup of coffee and going through the inbox. There is a mail from a person who loves Flic and would like to give us the opportunity to reach out to the professional tennis players at Swedish Open in Båstad this year.

At first, I was a bit skeptical. How would professional tennis players use Flic? I realized that Flic could be the perfect training partner for athletes. We started the conversation to see what we could offer to the professional tennis players attending Swedish Open.

Just as any individual, you sometimes need some extra help to make it simpler and more convenient for you when training. As a tennis player, you need to keep track of progress and how you perform on each training to become a better player.

What if you could track how many successful aces you do, count your training reps quickly or, for instance, track your training exercise with just a click of a button. With Flic, you can do all that and more without touching the smartphone while doing it.


The sponsorship

To have a successful sponsorship, you need to find the correct audience and make sure your product and brand applies to them. We thought for a while on how to make this as good as possible. Our CEO Elin came up with the idea that we should create an exclusive Swedish Open edition of Flic to all the tennis players attending the tournament.

As we are an innovative startup, we do not hesitate to make things a reality when a good idea comes up. Our designer started working on a suggestion. The day after we had a clean design and roughly one week later we had the final version in our hands ready to send out.

Each professional tennis player attending the tournament gets one of these buttons together with instructions on how to use it for their training or other purposes. We have the opportunity to talk to the players and get their feedback on the button and see if we can find more use cases together for Flic.

Flic sponsor Swedish Open
Custom Flic buttons for the athletes.

Swedish Open

The tournament in Båstad, Sweden, is one of the highest ranked tournaments by the players themselves. They love the atmosphere around it and the treatment they get from the organizers. To be part of that and to be one of the brands supporting it is, of course, an honor. We are happy to show both the players and all the visitors our Swedish innovation that makes life simpler in so many ways both in your ordinary life and in your life as a professional athlete.

So, head over to http://flic.io and get your own Flic. Use it as your personal trainer just like the professionals, such as the famous player Tommy Haas who now uses Flic just as all the other attendees.

Flic sponsor Swedish Open
Tommy Haas, his Flic and me

Daniel Abdiu – Chief Operating Officer

What does the Flic team have in common with marathon runners?

Tomorrow, thousands of people will run 42 195 meters through the streets of Flic’s hometown, in the 39th edition of Stockholm Marathon. We have some hobby runners in the Flic team, and I, being a former professional football player, still like to test my limits miles after miles on a weekly basis. Though I will not compete in the Stockholm marathon, I see a lot of similarities between running a marathon and working in a startup.

Here are my best tips on how to make the most out of the ride;

1) Race at your pace. We make hardware, and that is damn hard. By nature, we don’t grow as fast as recurring revenue- or software companies and we don’t strive to do that either. We go at our own pace, and so should a marathon runner. You can be sure you’re set up for failure if you try to keep up with the elite runners.

(Note! we never said that you have to run slow, just make sure to keep a pace that allows you to last for the whole 42 K..)

2) Ask for support. Running can be a lonely sport, and at times, so is the life of an entrepreneur. Don’t make it tougher than it already is. Involve your friends and family, tell them about the journey that you are on and rely on their emotional support. We would not be where we are with Flic today if it weren’t for our amazing network of family, friends, and users. So on race day, don’t be afraid to ask everyone you know to come out to cheer for you. The feeling when you embark along a path lined with your close ones cheering you on is unbeatable.

3) It’s a mental game. You think you can’t take it any longer? Hang in there and start visualizing the finish line. Nothing works better for your motivation than a clear picture of the end-game. You’ll be surprised how much further you can go.

4) Stay focused. When working at a startup, you never really clock out. You need to get as much done as possible, in as little time as possible. Pick up your smartphone to check emails when you’re in your most productive hour and you can be sure that your flow will be disrupted. The same goes for runners – focus is key.

If you are one of those running with a smartphone, don’t fumble with your phone on the starting line, attach your phone to your arm before and use Flic to;

  • Track your run with Runkeeper or Strava
  • Toggle play and change tracks using Global Music control
  • Send an SMS with the text “prepare the wave” to your support group when you are approaching the place where they are located

Last but not least, do not be afraid of failure, like stopping halfway. Instead, channel your energy into the hope of going all the way.

To all fellow start-ups and marathon runners out there – All the very best of luck to you from me and the rest of the Flic team!

/ Elin

IKEA Trådfri can now be Flic’ed!

Dear Friends,

Today we are proud to give you support for IKEA Trådfri connected lighting series.

Use Flic or Flic Lights to quickly turn the IKEA lights on or off, change the color temperature, or dim them to a favorite preset.

Flic <3 IKEA

Buy Flic and Flic Lights here.

IKEA made a big splash in the Home Automation scene a few weeks ago as they released a whole series of connected lights and accessories. IKEA is now competing directly with Philips Hue, LIFX, Osram Lightify and a few more, but have an advantage in a true-to-brand low pricing and an incredible worldwide distribution. The quality of the Trådfri bulbs is being praised in reviews, and although they may not have the rich feature set of Hue and LIFX, the value for money is very high.

To connect your Flic to IKEA, the Trådfri Gateway is required. Flic is, as usual, connected via Bluetooth Low Energy to your phone or Mac. The Flic App in your device then connects to the Trådfri Gateway via LAN, which in turn controls all the different Trådfri light bulbs individually. It may sound complicated, but we managed to do it as simple as always, and with a next-to-nothing delay. Try it out for yourself, clicking Flic to turn your lights on will be as quick as hitting a regular wall switch.

The Flic Hub is coming out soon and will make Flic able to control Trådfri (as well as everything else) without the need of a connected phone or Mac.

We tried to find any other system that was compatible withTrådfri but so far it looks like no one else succeeded. We’re proud to get this working this quickly, proud to be first to do it, and proud to (finally!) be able to collaborate with the fellow Swedish behemoth.

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Love, The Flic Team