What happens when an innovative global automobile brand meets the world leader in the Smart Button Market? Driving becomes amplified and safer!

Citroën needs no introduction: With over 100 years of providing mobility solutions, the brand always aims at providing the best customer experience in an innovative way. The newly launched urban electric car Citroën Ami, embodies this vision, being already successful in many markets across the world. With a 5,5kWh battery than can be charged in only three hours, this 100% electric car emits zero emissions having no impact on the environment.


The Citroën Ami is the first vehicle to feature “My Ami play”, a brand-new solution including a menu of essential functions via the ‘My Citroën’ app. Here is the tricky part: How can a driver use this solution while also maintaining safety and convenience? This is where Flic comes in, helping Citroën to elevate on board experience with a simple push.

Turning Flic buttons into a Citroën Switch: Simple and inexpensive integration


Flic buttons simplify everyday life not only at home but also for apps and services. We are proud to provide Citroën with Flic buttons that were integrated directly to the “My Ami play” app. Thanks to our straightforward Software Development Kit, the Flic buttons can easily be implemented to any app, creating a superior solution for users. Citroën turned Flic into Citroën Switch, allowing access to the driver’s favorite functions without taking eyes off the road. All they need to do is simply push!


The intuitive orange button can be placed anywhere on the steering wheel or even on the dashboard, allowing easy access to the driver’s favorite functions. No wires are needed since the button is automatically connected to the smartphone via Bluetooth®. The driver pushes the button and the ‘My Ami play’ menu is displayed with the drivers’ favorite functions such as Navigation, Call and Radio. To further improve connectivity and safety, the voice assistance features of the smartphone remain available enabling control via touch or voice recognition.

Take a look at how this works in action:

The ‘Citroën Switch’ is included as standard on new orders of ‘My Ami Pop’, ‘My Ami Tonic’ and versions featuring a color pack from September 2022. It can also be ordered as an accessory from local Citroën authorized suppliers.

Here at Flic we are proud of this partnership and looking forward to further develop our collaboration with Citroën!


Adding Flic buttons to your app to trigger actions of your choice, upgrades the user experience and can create an additional revenue stream. Are you interested to learn more on how Flic can elevate your app? Visit our Business site or contact us, we would love to tell you more.

Images: Copyright Maison Vignaux @ Continental Productions

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