Flic success at IFA – Still very unique


IFA – One of Europe’s biggest trade show for Consumer electronics

We are back from IFA. For those of you not familiar with IFA, it’s the world’s leading trade show for consumer electronics and home appliances held in Berlin, Germany. Tech enthusiasts from all over the world are there to see what’s new in the market and what’s about to come out. IFA brings together almost 2 000 exhibitors and around 60-70 000 trade visitors and it is a great way for us to meet distributors, partners and customers in one place in a short space of time. Together with our friends at Hardware Club, we demonstrated Flic at IFA NEXT, a dedicated and exclusive area where new and innovative tech is on display.

Big interest for Flic

It’s our second year at IFA, and it is fun to see that the interest for Flic remains high, disregarding if its distributors, retailers, companies or consumers. What fascinates people the most about Flic is that you can do so many different things in such a simple matter. There is no product like Flic on the market and everyone can use Flic where they can find their simple and everyday use of it. Also, Flic is still very unique since it functions with so many different brands and smart home platforms which many other smart home devices do not.

Flic – branded buttons for corporate gifting

This year, we also had a more B2B focus than previous years and it was great to see the positive response. Over the years, we have had a core B2C focus but have made some deals where companies have been able to brand their own buttons (for instance “OneClickPizza” button with Dominos or recently the “SaveMe” button with Clarion Hotels.) Since the spring, we have turned this into a new line of business where companies can print their own logo/brand on buttons and give it away or use it as a Flic button, we simply call it Flic Corporate Gifting.

This is the perfect gift to your loyal customers, best suppliers or great employees. People are tired of getting USB sticks, Powerbanks or small Bluetooth speakers. Flic is a unique gift and can be used by anyone that has a smartphone and something that the customer could use everyday with your brand on it. We also have had several companies order customized buttons for special events or marketing activities.

Make sure you contact us now for your customized Flic for the upcoming holidays. We are on back order for customized buttons but thanks to our hard-working team we should still be able to ship within some weeks depending on the order size.

Visit https://flic.io/corporate-gifting for information about corporate buttons & gifting.

Whats next..

So what’s next you might wonder.. well, we have plenty of things coming up. We have our next product the Flic Hub which we are proud to add to the Flic family later this year and we have many great stories to share regarding the use of the Flic Hub in people’s home and especially within B2B. You can still order the Flic Hub at a discounted price here.

Other than that, we find more and more different use cases for Flic and thanks to that we reach new customers all the time. I can promise you that we have some cool stories to share in the next coming months, so stay tuned.

Daniel Abdiu – Chief Operating Officer

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