In today’s fast-paced retail world, the customer experience is everything. It’s about more than just having great products; it’s about making every interaction seamless, personal, and efficient. We’re incredibly proud to see how our partners are using Flic buttons to do just that, and there’s no better example than the recent success story from our partner, Turnpike, that helped Magasin, Denmark’s most iconic department store, to reach a record Net Promotor Score.
A Simple Push Makes a Big Impact
Magasin’s new system is a testament to the power of simplicity. The goal was to remove friction and make it effortless for customers to get help. The buttons are used all across the stores to call the attention of the staff with a simple push of a Flic button. The staff receives a notification on their smartwatch, notifying them that a customer needs service in a certain area. This isn’t just about convenience; it’s about driving real results and is especially powerful in fitting rooms. As Anne Sorensen, Sales & Service Manager at Magasin, points out, “customers are seven times more likely to buy if they receive attention inside the fitting room.”
Measuring customer demands with Push driven analytics

The button pushes are also key data points to make sure that your staff are at the right place at the right time. Using clearly visualised analytics, it is easy to spot areas in the store where customers are more likely to need attention at certain times and can be used to re-distribute your staff to pro-actively meet the customers demands.
This is where Flic shines. Our buttons are designed for quick, reliable, and intuitive use. They are easily integrated into a wide range of solutions, providing a seamless hardware component that just works. For Magasin, this simplicity was key to widespread adoption among staff of all ages and experience levels.
A Partnership Built on Innovation
At Flic, we believe in the power of great partnerships. Our role is to provide the reliable, versatile hardware that augments our partners’ innovative software solutions. The project at Magasin is a perfect example of this collaborative spirit. By working with industry leaders like Turnpike and ITAB, we are able to help create comprehensive solutions that solve real-world problems for retailers.
The results speak for themselves. Magasin’s Net Promoter Score (NPS) has reached its highest level ever, a direct result of a more attentive, connected, and efficient staff. This success story isn’t just about technology; it’s about putting the customer first and empowering employees with the right tools to deliver exceptional service. We’re thrilled to be a part of this journey and look forward to helping more of our partners elevate their solutions with Flic smart buttons.
Read the full article on how Turnpike used Flic Smart Buttons to boost their in-store service.