As the curtains close on CES 2025, it’s time to reflect on an unforgettable week for Flic. This year, our booth at the Las Vegas Convention Center was buzzing with energy, innovation, and excitement, all centered around the Flic Duo. The incredible reception we’ve received has been nothing short of extraordinary, marking a significant milestone in our journey to simplify life.

Flic Team Members at Booth #53155 at CES 2025

Flic Duo: The Star of the show

The Flic Duo has made a strong impact, drawing attention from both attendees and industry experts. It was named BEST IN SHOW  by TechRadar, How-To Geek, and The Ambient, and received praise from The Verge, Game Rant, AndroidGuys, and others. Dagens Industri, one of Sweden’s leading newspapers, has also recognized the Flic Duo and its features. Flic Duo was featured in coverage in nearly two dozen countries , including Sweden, France, Norway, Italy, Germany, Netherlands, Denmark, Spain, Colombia, Mexico, Turkey, Iceland, South Africa, India, Hungary, Russia, Poland, the UK, and China. Even before the pre-order stage, the Flic Duo is already making waves in the media.

Flic Duo won three awards at CES 2025

In the words of TechRadar’s Jake Krol, the Flic Duo is “a smart upgrade over classic switches… something akin to a magic wand.” This sentiment was echoed by The Verge’s Sheen, which highlighted the device’s multifaceted functionality, noting, “This tiny button pulls off the wall and controls your lights and music with gestures.The Ambient’s Paul Lamkin comments, “But it isn’t simply a double-up of a regular Flic button. If you detach it from its magnetic mount, you can unlock a whole new world of possibilities. Swipes, rotations, and other gestures transform it into a full-blown remote control for your smart home.

The Smart Button Evolution is a reality 

The Flic Duo is designed to be the ultimate smart home companion. With support for the Matter smart home standard via the Flic Hub, it ensures compatibility with any Matter 1.2-compatible device. Additionally, its fall detection capabilities enhance safety, particularly for elderly individuals and lone workers. These advanced features integrate seamlessly into existing Flic solutions and will be available to all Flic business customers through a straightforward software upgrade, enabling an effortless transition to the next level of functionality.

Business Partnerships in Action

Flic is not just a leader in smart home technology; we’re also committed to empowering businesses across various industries. Our solutions are designed to streamline workflows, enhance safety, and improve efficiency in critical sectors like lone worker protection, hospitality, and more. At CES 2025, we were thrilled to have trusted partners ProSafe and Active Defender alongside us. These industry leaders are leveraging Flic’s technology to deliver smarter solutions in hospitality and safety.

Thank you to everyone who visited us at Booth #53155 and shared in the excitement. Traveling from our headquarters in Stockholm to showcase our innovations on such a global stage has been an incredible experience, and we are truly grateful for the opportunity to connect with so many passionate individuals.

Ready to experience the Flic Duo?

Flic Duo will be available for pre-order starting January 28th. Go to flic.io/duo to learn more and sign up for exclusive launch deals.

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