As the world of smart home technology rapidly evolves. New developments or industry standards are impacting customer preference to the point that many companies have had to move on to newer products, leaving their older hardware in the dust. But not Flic. We are thrilled to announce that this November marks the 10th anniversary of launching our very first product, the Flic 1 button. A decade has passed since, and still, all of Flic’s products are fully supported, to work seamlessly and integrate with new protocols or solutions. Providing our users with simple and useful technology that truly last is really important for us! Like with our most recent major release; Matter, the new industry standard for smart home connectivity which works with everything we’ve ever created.
A Proven Track Record in a Changing Industry
At Flic, we’ve always prioritized our customers, ensuring that all our products remain supported and compatible with the latest technologies. Our original Flic Hub, released 7 years ago, remains compatible with all our products and recently got updated with Matter support, along with all other Flic hubs. This means that every Flic product ever released now works with Matter. Focusing on software optimization, we’ve ensured that even the Flic Hub Mini, with its minimalist hardware design, runs the same software as the original Flic Hub.
“We’ve put in the effort to ensure that our hubs run efficiently, even on less powerful hardware, making the Flic Hub Mini one of the most energy-efficient and fastest Matter controllers out there,” said Oskar Öberg, CTO of Flic.
The Most Energy-Efficient Smart Home Hub Yet
The Flic Hub Mini isn’t just smaller—it’s smarter. By running the same software on a fraction of the specs, we’ve created one of the most energy-efficient Matter controllers on the market. Not only is it compact, but it’s also incredibly fast, challenging the idea that more power is always better. While other companies upgrade to more powerful hardware, Flic has shown that efficiency and performance can go hand in hand.
A Commitment to Sustainability and Longevity
We are dedicated to crafting durable products that stand the test of time. This commitment supports a circular economy, where items remain in use longer, minimizing the demand for new materials and conserving energy. By designing technology that resists planned obsolescence trends, we contribute to the fight against the global e-waste crisis. A product like the Flic 1 button, with its 10-year lifespan, reduces the need for raw materials and decreases the resources required for replacements.
Sustainability Beyond Product Design
Our philosophy extends beyond keeping products running. By ensuring that our devices have long lifespans, we encourage responsible end-of-life management. Users keep products longer, reducing strain on recycling infrastructures already stretched thin by the rapid churn of short-lived tech.
We are also proud to align with global sustainability goals. Our focus on energy-efficient hardware, like the Flic Hub Mini, supports the United Nations’ Sustainable Development Goal 7 (Affordable and Clean Energy). Each unit saves energy throughout its lifetime, contributing to significant cumulative reductions in energy consumption across thousands of users.
Innovation Without Compromise
Our approach and design ethos show that sustainability doesn’t have to mean sacrificing user experience or product capabilities. Flic sets an example in the tech industry, proving that innovation can go hand-in-hand with longevity. We have chosen a path that keeps our products relevant, useful, and environmentally friendly. We want Flic to be a brand our customers can trust for years to come; to be a true future-proof solution!
As we celebrate 10 years since the launch of the Flic 1 button, we’re excited for what the future holds. Whether you’re a long-time fan or a new customer, you can count on us to keep delivering technology that lasts, supports, and evolves with time.