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Flic and SoftGuard Partner to deliver instant, accessible safety at the push of a Button.

by Dirk Lüders
20 Nov 2025

At Flic, we’re proud to announce our newest integration with SoftGuard, a global leader in PSIM-based monitoring and personal safety solutions. This collaboration brings together the simplicity of Flic smart buttons and the powerful emergency response capabilities of the SmartPanics app—making personal protection more accessible and intuitive than ever.

Emergency Alerts with One Simple Press

With this new integration, any Flic button can now function as a discreet personal safety device. Users can trigger an emergency alert through the SmartPanics app with a single press, instantly notifying monitoring centers, security teams, or emergency services while sending their real-time, geo-tagged location.

There’s no need to unlock the phone or open the app. Even when the phone is out of reach, a Flic button ensures that help is just one tap away—because when it comes to safety, every second matters.

Designed for Everyday Safety: Smart, Durable, and Sustainable

Our focus at Flic has always been on creating smart technology that is comfortable, accessible, and sustainable. Flic buttons maintain the same high standards in performance and design that users expect from our brand.

Key features of Flic buttons include:

  • Replaceable battery lasting up to 24 months
  • IP44 splash-resistant certification
  • Long-range Bluetooth connectivity with up to 50 meters of reach
  • Compact, customizable design—ideal for branding
  • Fully compatible with SmartPanics, even when the phone isn’t nearby

This flexibility allows users to wear or place their button wherever it’s needed most: on a wristband, necklace, keychain, car dashboard, under a desk, or discreetly integrated into clothing.

Technology That Adapts to Real Life

By integrating with SmartPanics, Flic expands its role in supporting real-world safety situations. The partnership reflects our shared mission with SoftGuard: creating technology that adapts to users—not the other way around.

SoftGuard brings more than 20 years of expertise and a presence in over 50 countries, delivering advanced centralization and monitoring solutions across alarms, video surveillance, access control, and mobile safety apps. Together, we’re making professional-grade protection easier to access for individuals and organizations worldwide.

“By leveraging the systems companies already use and adding a reliable, low-cost accessory like Flic, we dramatically improve usability and responsiveness in key moments,” says Dirk Lüders, VP of Corporate Relations at Flic.

Added Value Through the SoftGuard Rewards Club

As part of this partnership, Flic is now included in the SoftGuard Rewards Club, offering additional benefits for SoftGuard customers. Each purchase of Flic buttons or accessories—including HubLR, clothing clips, or wristbands—earns points that can be redeemed for discounts on SoftGuard ULTRA subscriptions and renewals.

This incentive program strengthens the value of integrating Flic into existing safety ecosystems, giving organizations even more reasons to enhance their monitoring capabilities with our smart hardware.


A Partnership Built on Accessibility, Innovation, and Real-World Impact

Our collaboration with SoftGuard marks another step forward in Flic’s mission to simplify technology while empowering people to stay safe. Together, we’re delivering solutions that enhance personal and professional protection—making advanced safety tools available at the press of a button.

For more information about Flic products, contact: sales@flic.io

To learn more about the SoftGuard Club and the credit points program, visit: https://www.softguard.com/club/english/ or contact training@softguard.com

Dirk Lüders
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