Flic is a proud sponsor of Swedish Open. All tennis players get their own special edition Flic button to keep track on their training.

How it started

It’s a Monday morning, and I just arrived at the office sitting with my first cup of coffee and going through the inbox. There is a mail from a person who loves Flic and would like to give us the opportunity to reach out to the professional tennis players at Swedish Open in Båstad this year.

At first, I was a bit skeptical. How would professional tennis players use Flic? I realized that Flic could be the perfect training partner for athletes. We started the conversation to see what we could offer to the professional tennis players attending Swedish Open.

Just as any individual, you sometimes need some extra help to make it simpler and more convenient for you when training. As a tennis player, you need to keep track of progress and how you perform on each training to become a better player.

What if you could track how many successful aces you do, count your training reps quickly or, for instance, track your training exercise with just a click of a button. With Flic, you can do all that and more without touching the smartphone while doing it.

The sponsorship

To have a successful sponsorship, you need to find the correct audience and make sure your product and brand applies to them. We thought for a while on how to make this as good as possible. Our CEO Elin came up with the idea that we should create an exclusive Swedish Open edition of Flic to all the tennis players attending the tournament.

As we are an innovative startup, we do not hesitate to make things a reality when a good idea comes up. Our designer started working on a suggestion. The day after we had a clean design and roughly one week later we had the final version in our hands ready to send out.

Each professional tennis player attending the tournament gets one of these buttons together with instructions on how to use it for their training or other purposes. We have the opportunity to talk to the players and get their feedback on the button and see if we can find more use cases together for Flic.

Swedish Open

The tournament in Båstad, Sweden, is one of the highest ranked tournaments by the players themselves. They love the atmosphere around it and the treatment they get from the organizers. To be part of that and to be one of the brands supporting it is, of course, an honor. We are happy to show both the players and all the visitors our Swedish innovation that makes life simpler in so many ways both in your ordinary life and in your life as a professional athlete.

So, head over to http://flic.io and get your own Flic. Use it as your personal trainer just like the professionals, such as the famous player Tommy Haas who now uses Flic just as all the other attendees.

Daniel Abdiu – Chief Operating Officer