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Chief Marketing Officer (CMO)

Marketing | Operations – Stockholm


Pushing a button is the most intuitive, quick and simple way to interact. Built on this idea, Flic became the world-leading smart button for both end consumers and large corporations. With almost half a million units sold globally, we are a dynamic team of 10 with the ambition to grow in the upcoming years. The next step in our expansion strategy is bringing onboard a Chief Marketing Officer (CMO).


As an entrepreneurial-minded person with a passion for growth, tech, and marketing, you will have the opportunity to own and manage an exciting and unique consumer electronics brand. As CMO for Flic, you will be part of the top management team that will rely on you and your decisions to build the company.

Flic has grown organically supported by three of the largest international crowdfunding campaigns created in the Nordics. At Flic, you will learn from the experts in crowdfunding while developing the Flic brand to something exceptional according to your standards.

What will you do

  • Managing the Flic brand and taking it to the next level
  • Leading and participating in the design and marketing efforts including areas: website, webshop, newsletter, social media channels, advertisement management, retail presence, product display
  • Developing a marketing strategy that creates awareness, interest and demand aligned with the growth goals
  • Optimizing ROI by managing a nominal marketing budget effectively
  • Assuring cohesive communication within and outside the company across all channels

Required skills and competencies

  • 3+ years of relevant work experience in marketing/business development
  • Ability to use limited resources efficiently in a start-up environment
  • Eagerness to “get your hands dirty” within marketing and design tasks
  • Proficiency in common marketing (e.g. ad managers, SEO, automation, lead generation) and design (e.g. Adobe Illustrator, Photoshop) tools
  • Experience in copywriting in English

Desired skills and competencies

  • Degree in marketing/business development
  • Strategic, creative and financial acumen, as well as a strong business intellect
  • Be capable of communicating complex messages in a simple, clear, unambiguous manner
  • Deep understanding of traditional and innovative marketing strategies and a proven track record of managing data, creating campaigns and initiatives
  • Demonstrated people skills and entrepreneurial spirit in combination with passion and creativity

Role-specific benefits

  • Opportunity to directly affect the course of Flic in a strategic management role
  • Steer the marketing efforts of a hardware start-up with customers from both the B2C and the B2B segments on a global scale

Perks & Benefits

This is a brief summary of the perks & benefits you'll enjoy at Flic. If you want to know more - get in touch!

A culture of learning

We are committed to making you grow and look inside and outside for inspiration.

Generous compensation & employee stock options

Great work is rewarded with great compensation, in terms of salaries, occupational pension & health plans. We want your skin in the game and that you take part of our future success.

Off-sites, Happy Hours & CES

We value our time together. Join us for team lunches, Friday beer o'clock’s, quarterly off-sites and the best part: The annual trip to CES in Las Vegas where you get to experience ground shaking innovations firsthand.

Space & time for recreation

Join the daily video game tournament or retreat to our meditation corner. Feel free to run in the forest, do laps of cross country skiing or join the gym within 5 minutes of our office; cover your daily vitamin need from the fruit basket.

Workplace & Culture

We believe in bizarre ideas, enjoyable projects and new ways of doing things. Being a product-driven organisation, we've applied a unique approach to creative & innovative work: Giving every employee ownership and resources to bring their thinking, strategies and ideas to advance the company’s mission.

By allowing every employee a chance to give their opinion and a possibility to pitch their ideas, we promote an open space with equal chances. Join us and experience our unique vibe in a cozy 19th-century villa hidden within the vivid KTH Campus, Stockholm.

Our Values

We are always looking for people who share our belief that success and enjoyable work built from these core principles:


Original and creative thinkers, that embrace failures and learn from mistakes.

Constant Learning

Bright, open minds that are initiative rich and ownership keen. People with the self-honesty to admit mistakes and the courage to change.


A team that debate, decide & commit, but where egos are removed once a decision is made. That display trust and humbleness towards others and their work.


Everyone's voice is heard and all information that serves the company’s best interests is communicated openly.

Our story - Timeline

From the first Flic prototype to today, follow our history


The idea behind Flic was born

Awarded with Stockholm innovation grant


Flic’s founder Joacim was joined by co-founders Amir & Pranav

First working prototype of Flic


The founders attended Highway 1 Accelerator in San Francisco

Launched Flic on Indiegogo - and broke the previous funding record for Nordic crowdfunding campaigns


Shipped the first 100k Flics

Collected a lot of prizes:

“Guld Mobilen” - Startup of the year award

Best start-up at IDD

CES Innovation Award for Flic


Launched Powered by Flic and on-boarded enterprise customers in the US and South Africa

Retail expansion in Sweden, US, UK and Germany


Launched Flic Hub on Indiegogo - and raised +$ 600 000 once again

Expanded Powered by Flic to more enterprise customers around the world


Won another CES innovation award, this time for Flic Hub

Launched a partnership with GitHub


Announced and launched Flic 2 - Raised almost 700 000 USD

Release of open platform and multi-app support


Released Apple Homekit support

We were featured in Forbes Magazine and in New York Times

Launched the Black Flic - Limited Edition


Released Amazon Alexa integration

Released the Flic Hub SDK

Released the Flic Device manager

Drottning Kristinas väg 41
114 28 Stockholm

About Flic

Initially launched in 2014, Flic was the world’s first smart button. Today, we face competition from both tech giants and startups. We are the leader in the space and everyday, we interact with consumers and businesses that globally use our products to get more out of their day-to-day life.